collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Whether we're going backstage at NYFW or reporting on the newest in CBD skincare, you'll find our take on the latest breaking beauty trends here.
Hailey Bieber
Winter 2022's Biggest Hair Color Trends: From Expensive Brunette to Cashmere Blonde

Droplette Skincare Device Review
Droplette's Needle-Free Device Makes Skincare Ingredients Work Harder

Charlotte Pienaar
The Hustle: Charlotte Pienaar Is on a Mission to Make Sunscreen Cool

Influencers Carrying the JW PEI Gabbi Bag
How an Under-$100 Amazon Find Became 2021's Viral "It Bag"

Bella Hadid
Experts Say "I Woke Up Like This" Treatments Will Be 2022's Biggest Beauty Trend

award winning beauty pros
Our 2021 Award-Winning Pros

Neogen Mascara
We Tried the Bristle-Free Mascara That's All Over TikTok

Sephora Accelerate 2022 Brands
Meet the 10 BIPOC Brands in Sephora’s 2022 Accelerate Program

Mint Green Candy Cane Nails
7 Candy Cane Nail Ideas That Aren't Cheesy

Beauty trends
Bye-Bye Basic: Pinterest Predicts These 7 Beauty Trends for 2022

From Pearlcore to Silky Sleepwear: Pinterest Predicts These Style Trends Will Take Over in 2022

Collage of FLIP app screenshots
This Shopping App Is Now My Favorite Place to Find Cool New Beauty Products

Makeup by Mario
We Tried Mario Dedivanovic’s Signature "Lip Lift" Makeup Hack

Aisha Ceballos-Crump
The Hustle: Meet the Haircare Brand Founder Celebrating Latinx Culture

Nano blading eyebrows on woman model
Meet Nanoblading: The Ultra-Precise Brow Alternative to Microblading

Halle Berry & Hailey Bieber
Gen Z Has Brought Back Y2K in a Major Way—But Why?

TikTok Accounts and Trends That Bring Us Joy
The TikTok Accounts and Trends That Bring Us Joy

woman with blue eyeliner
This Is Where Beauty Is Headed in 2022

Serum dropper and bottle
Experts Debunked the Viral TikTok Vitamin C Test—Here’s What to Look for Instead

white eyeliner tiktok trend
Can You Contour With White Eyeliner? We Put TikTok’s Latest Makeup Hack to the Test

byrdie writer bonnie azoulay tries a viral tik tok lipstick hack
I Tried a Viral TikTok Hack to Apply My Lipstick—Here's How It Went

Wanchen Kaiser of Riki Loves Riki
The Hustle: Meet the Founder Creating Innovative Lighting Products for Beauty Lovers

woman in sun
Is the Nonsurgical Nose Job "Over"? Plastic Surgeons Weigh In

Amanda Ross / Design by Cristina Cianci
I Tested TikTok’s Most Viral Eyebrow Techniques—Here’s What’s Worth Trying

Byrdie / Olamide Olowe
Olamide Olowe Is Helping Transform the Way We Feel About Our Skin

woman laying in bed
A New Study Says This Skincare Ingredient Is Effective For UTIs

ohlamour studio
3 Dentist-Approved Alternatives to Those TikTok "Smile Hacks"

Cora Miller
Young King Hair Care Is Helping Boys of Color Care For Their Curls

Hailey Bieber
The Money Piece Hair Trend: How to Get the Look

 Caroline Tompkins / Refinery29 for Getty Images, Model
3 Needle-Free Lip Filler Alternatives Experts Actually Recommend

angel makeup
How to Create the Prettiest Angel Makeup This Halloween

Sir John
15 Black Makeup Artists Who Are Changing the Game

Influencers Wearing The Frankie Shop Green Shirt
Why Do We All Love This Bright Green Shirt So Much?

RFLCT, product
RFLCT Is a Skincare Line for Anyone With High Screen Time

woman with glasses and red hair
Fall's Top Hair Color Trends, From Gold to Grounding

Shea Yeleen
5 Fair Trade Certified Brands Working to Make Beauty More Ethical

PH5, model in pajamas
These Hyaluronic PJs Are Supposed to Act Like a "Sheet Mask for Your Body"

mature woman laying in bed
Telemedicine Company Elektra Health Provides Holistic Menopause Care

Sharon Chuter
What Has Changed? Sharon Chuter on a Year of #PullUpOrShutUp

Jennifer's Body
13 Stylish Halloween Costume Ideas We're Stealing From TikTok

Wolf Cut
How to Make TikTok's Best Haircuts Feel Fresh for Fall

Euphoria glitter makeup
20 Halloween Makeup Ideas We’re Copying From TikTok

Britney Winters
Upgrade Founder Britney Winters Is Elevating Wig Shopping

person holding pad
Period Care Needs to Be Inclusive of All People Who Menstruate

This Fire Resistant Flower May Be What Your Skin Needs

diverse group of models
This Tech Company Is Bringing More Diversity to Clinical Trials

Saie Vintage
Saie Just Debuted "Anti-Merch" (And It's as Cool as It Sounds)

Madelaine Petsch
I Never Knew I Liked Lip Liner Until I Tried These Viral TikTok Techniques

Woman with sunlight on her face
What Is Aura Cleansing? Here's What You Need to Know

Whitney Peak
Gen Z Green Makeup Lives Rent-Free in My Head—So, I Finally Tried It

All the Coolest Nail Trends to Try This Fall: From Macchiato Manis to Retro Prints

Savage x Fenty
Savage X Fenty Vol. 3: 5 Trends We Loved From the Show

Megan The Stallion's Thermal Nails
We're Calling It: Thermal Nails Are About to Be Everywhere This Fall

Ulta Beauty Is Celebrating 100 Black Voices in Beauty and Wellness

y2k makeup
Y2K Beauty Is Back and Better Than You Remember

Brandefy Helps You Find Affordable Alternatives to Buzzy Beauty Products

Lumm Is Changing the Look of LED Skincare—And Going Viral While They're At It

Sonsoles Gonzalez
The Hustle: Meet The Latinx Founder Bridging the Generational Gap in Hair Care

Carol Han
The Hustle: Meet Carol Han, the Brand Founder Disrupting the Candle Industry

Y2K trends Met Gala
These Met Gala Looks Prove Y2K Fashion Is Here to Stay