Part of our mission at Byrdie is to provide you with thorough and unbiased information on beauty and wellness products that make you feel your best. We do the heavy lifting by tapping into our wide network of experts to help recommend the best products on the market—and, in many cases, we test and review these products ourselves. The goal? To provide you with as much information as possible about each product so you can decide if it might work for your needs and budget.
If you visit links within our content, we may receive affiliate commissions from your purchases. However, our product recommendations are purely editorial, meaning we never receive any compensation for the content of our recommendations. Occasionally, beauty brands and PR agencies will send us products for coverage consideration, but our thoughts and opinions are our own.
We believe in using the products we recommend just like you would—which is why we also make it a priority to test products in real-life settings, from hot, summer days (will that long-wear lipstick come off when you eat lunch?) to workout classes (do those workout leggings really stay up while you squat?). We send products straight to our writers and editors so they can test them at home, and we also test products in The Lab, our full-service New York City testing facility, where we can compare them side by side.
Before we recommend any product, our team of writers and editors exhaustively research the marketplace and interview industry experts—including certified trainers, physical therapists, board-certified physicians and dermatologists, and registered dietitians—to get guidance on what to look for and how to evaluate it.
In The Lab, we test everything from makeup products to hair tools and beyond. We test products both individually and side by side to see how they stack up against each other. We make sure to get creative, too. For example, when testing flat irons in The Lab, we dropped them onto the ground to test their durability; we used a meat thermometer to ensure that each one reached the correct maximum temperature, and we used a stopwatch to time the auto shut-off feature of each one to ensure it was accurate.
During the testing process, our editors take detailed notes while our photographers and videographers capture it all so we can share with you what products are really like. TL;DR: Our lab testing is a true hands-on approach to helping you decide which product will be the best for your needs.
Testing products at home is also an important part of our process. With this real-world testing, we’re able to vet things in a more personal setting, as well as see how each one holds up over time. Our at-home testers revisit products over months and years, measuring how durable they really are. Similar to our testing in The Lab, we create methodologies for our at-home testing and we grade products on a variety of attributes designed to replicate how our readers will actually use them.
For example, when we tested drugstore eyeliners at home, our editor created a standardized methodology to test each one. Every liner was rated on a 1-5 scale for pigment, dry time, staying power, and ease of removal. Our editor noted how many coats it took to achieve an opaque look, utilized a stopwatch to measure how long each one took to dry without smudging, and wore each liner from dawn to dusk. She also tested two methods of removal with each liner—a micellar water and a cleansing balm—and judged each one based on how easily it came off the skin.
If you notice the Byrdie Verified seal of approval on one of our stories, it means that our team has researched and tested every product on this list, either in The Lab or at home, to deliver insights you can’t find anywhere else. In short, the Byrdie Verified seal stands for product recommendations you can trust—all day, every day.
It’s important to us to include a wide range of products for our diverse audience. We want you to see yourself and your needs met in our recommendations, and we will continue to widen the net we cast in curating our shopping guides to be inclusive of all ages, body types, skin tones, abilities, and household incomes. We are also committed to covering brands and services that are BIPOC-owned (Black, Indigenous, People of Color), as well as hiring a diverse group of writers, staff members, and experts — and not only to cover topics relating to the identities they represent. Click here to read our full commitment to diversity and anti-racism.
How We Make Money
We receive an affiliate commission on some, but not all, of the products we recommend—but only if you decide to click through to the retailer's site and make a purchase. We only recommend trusted retailers with a proven track record for service and dependability.
News & Deals
In today's world, it can be difficult to know what the best deals are—and how to find them. Our team of shopping experts stays up-to-date on the latest beauty, wellness, and fashion trends, scouring the internet and to cover the latest and greatest product launches, sales, and restocks. We also work around the clock on shopping holidays like Black Friday, Cyber Monday, and Amazon Prime Day to ensure you get the best bang for your buck on the biggest sale days of the year. Additionally, our writers live and breathe products, working with our testers and The Lab to share their honest experiences firsthand.
While we thoroughly research everything we review, test, and recommend, occasionally, certain products may be subject to recalls or revised use recommendations. We do our best to regularly update our content to reflect any official announcements from the Consumer Product Safety Commission (CPSC). We urge you to monitor information related to items you purchase.
Why Trust Byrdie
The product recommendations on Byrdie are completely unbiased. Occasionally, beauty brands and PR agencies will send us products for editorial consideration, but our thoughts and opinions are our own. In some cases, we purchase products to test ourselves. While we do receive an affiliate commission on a portion of the products we recommend, our recommendations are based on our personal first-hand experience—each product we recommend must earn the Byrdie Verified seal fair and square.
Every article is fact-checked for accuracy before it is published. However, you should consult your health and wellness care providers to determine if a specific product—especially a food, supplement, or device—is right for you. Read more about our editorial guidelines.
After we publish an article, we don't just forget about it. The Byrdie team is constantly working to keep our recommendations fresh, accurate, and helpful. We also know how frustrating it can be to do your research on a product only to add it to your cart and see that it's out of stock. We try to mitigate this by having dedicated editors check availability daily to provide you with the best user experience possible.
Bronwyn joined the Byrdie team in 2021. She is a professional storyteller and digital pioneer with 20 years of experience in print, digital and social media. She has experience in writing and editing for various publications, including People, Travel + Leisure, CNN Underscored, USA Today, and Entertainment Weekly.
Jessica joined the team in May 2019. She is a seasoned writer and editor, with a career in digital media that spans over seven years. The bulk of her experience lies in beauty, fashion, and lifestyle content. Before joining Dotdash Meredith, she was the senior editor of L’Oréal’s Skincare.com where she covered all things beauty. Prior to that, she worked on the digital team at DuJour writing beauty, fashion, culture, and lifestyle content. She received her B.A. in Journalism and Sociology from New York University.
Avery is a senior commerce editor at Dotdash Meredith who writes and edits pieces for Byrdie. She joined the company in September 2018.
Before Dotdash Meredith, Avery worked as a digital editor at DEPARTURES, a staff writer at For the Win, and a trends reporter at HuffPost.
Avery also covers culture, beauty, and music for outlets including ELLE, Refinery29, The Cut, NYLON, GQ, VICE, and more.
Jill is a Senior Commerce Editor, with years of experience covering fragrance, beauty, and lifestyle.
Prior to joining Byrdie, she was the founding fashion and beauty editor at Culture Trip, a columnist at Huff Post, and published the novel Beautiful Garbage, about beauty-obsessed 1980s party girls.
Jill has written for The Los Angeles Times, Refinery 29, NYLON, Milk Media, VICE, Salon, Bustle, Modern Luxury, Autre, and Angeleno.
Prior to becoming an editor, she was a contributing writer for Byrdie, where she covered the wellness and fragrance spaces.
Alyssa has been the Commerce Writer for Byrdie since August 2022 where she covers shopping and product content in the beauty and lifestyle categories.
She holds a BS in Cosmetics and Fragrance Marketing from The Fashion Institute of Technology
If you have questions, comments, or opinions you’d like to share with our team of editors, please feel free to email us at email@example.com