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When makeup legend (and icon and superstar and guru) Bobbi Brown launched her new beauty line last fall, we did a happy dance. After exiting her eponymous line back in 2016, Brown is back with this entirely fresh—and clean, we should mention, everything is free of 2,700 questionable ingredients—beauty brand. Jones Road Beauty is all about streamlining your beauty routine, offering a curated collection of makeup and skincare essentials.
Keep reading for more on everything you need to know about all of the Jones Road Beauty.
Jones Road Miracle Balm
Blends into skin seamlessly
Unique makeup/skincare combo
Hydrating and protective
Makes skin glow
Can feel tacky
A true makeup-skincare hybrid, this creamy balm (it’s filled with jojoba seed and argan oils, plus vitamin E) adds the perfect amount of moisture to your skin while also reflecting light to leave skin perfectly glowy. But there’s a color component, too; along with a clear version, three shades are available that impart a subtle tint. That means it works great solo for a no-makeup-makeup vibe but is also perfect layered over foundation.
What Our Testers Say
"At $38, this isn’t the most affordable product. But I think there is something special about the Miracle Balm and the way it gives off a no-makeup, makeup look. That makes it worth it if you have room in your budget to treat yourself." — Joline Buscemi, Product Tester
Jones Road Beauty Cool Gloss
This is nothing like your momma’s lip gloss. It’s not in the least bit tacky or sticky, just super moisturizing with the perfect level of shine. It also works beautifully dabbed on cheeks as a swap for highlighter or blush. Bonus points for the addition of peppermint oil that makes it feel and taste refreshingly minty and the subtle plumping effect.
Jones Road Beauty Miracle Cream
Perfect for those with dehydrated skin, this packs a ton of moisture; credit a trifecta of shea butter, sunflower seed oil, and vitamin E. It’s super thick, so make sure to warm up a small amount in between your hands to help it better melt into the skin. You can use it pre-makeup or slather on a thicker layer as an overnight moisturizing mask of sorts.
Jones Road The Mascara
The aptly-named fringe-enhancer is ‘the’ only mascara you’ll need. One swipe separates, lifts, and volumizes lashes, and the curved wand makes sure every hair is perfectly coated. The formula is also super flexible and soft, meaning you can easily layer it if you crave a bolder look without having to stress out about flakes or smudges.
What Our Testers Say
"I’ve tried a lot of mascaras, jumping around to whatever catches my eye when I need to pick up a new tube. So when I say I was impressed at first swipe—that means something. Immediately, my lashes were fully coated and lifted without using an eyelash curler. — Joline Buscemi, Product Tester
Jones Road Beauty Sparkle Wash
This liquid eyeshadow is reminiscent of the old-school Bobbi Brown Shimmer Brick in the best way possible. It’s perfectly shimmery and dimensional, without ever veering into garish glitter territory, even if you want to amp up the intensity and add coat after coat. Regardless, it never budges or creases, and all of the five colors are beautiful and wearable.
Jones Road Beauty Just A Sec
The other shadow option in the line boasts a weightless and whipped texture that feels cushiony as soon as it goes on. The color (also crease-proof) is sheer and luminous, great for working across your entire lid; the lightest shade, ‘linen,’ also looks beautiful dabbed on as a highlighter on the brow bone and on the inner corners of the eyes.
Jones Road Beauty The Hippie Stick
Swipe this chunky stick onto any spots that need a hefty dose of moisture, be that on your hair, face, or body. A trifecta of heavy-hitting hydrators—sunflower seed oil, coconut oil, and shea butter—make it ultra-rich and creamy, ideal for knocking out even the driest spots on elbows and heels. Happy reviewers also rave about the fresh and clean scent (that’s entirely naturally derived, of course).
Jones Road Beauty The Best Pencil
The name pretty much says it all. Taking a cue from the simple, dense liner pencils of the ‘70s, this formula is still totally modern, gliding on seamlessly (and, of course, boasting a squeaky clean ingredient list). Plus, unlike so many eyeliner pencils we’ve tried in our day, this one somehow works equally well for creating crisp, graphic shapes as it does smudge out for a smokey effect as it does layered with shadow.
Jones Road Beauty Eye Cream
Macadamia seed oil is the star of the show, noteworthy for being non-comedogenic, a significant plus for delicate skin. A tiny amount of this eye cream is all you need to deliver plenty of moisture to the delicate skin around your peepers. There’s also a natural, plant-based sugar in the mix that both hydrates and offers antioxidant protection, always a good thing. Fun fact: You can also dab it onto dry lips.
Jones Road Beauty The Face Pencil
We know what you’re thinking—a pencil, for your face? Believe it. This one is not in the least bit dry and doesn’t tug on the skin. Instead, it’s ideal for covering up anything and everything that needs covering, from redness to brown spots to dark circles. It comes in a nice array of 25 shades, though all have a clear base to ensure there are never any chalky undertones that show through.
Jones Road Beauty The Oil Stick
Another hydrating stick. Think of this one more as a solid face oil. It too is packed with skin-loving oils (including apricot, jojoba, rosehip, and sunflower) and makes skin instantly supple and imparts a beautiful sheen, too. This one is especially great for your complexion and can easily be swiped on all over or just dabbed strategically onto certain spots.
What to Look For in a Jones Road Product
Jones Road Beauty is a cruelty-free brand. Its products are also free of 2,700 potentially harmful ingredients, including phthalates and sulfates. If you're someone with sensitive skin, this could be helpful for you in preventing irritation and redness.
Jones Road is rooted in simplicity, and the colors it offers follow suit—the products tend to stick to more neutral and pink tones for eye and lip products, which makes them easy to incorporate into your daily makeup routine. The brand's website also features a shade matching tool that recommends face, eye, and lip colors based on the information you submit.
Jones Road offers two product kits. The Jeanne Kit is inspired by Brown’s relationship with her makeup assistant and is a collaboration between the two. The Start-Up Kit includes the essentials for a quick and easy makeup look.
Why Trust Byrdie?
Byrdie contributor Melanie Rud has over a decade of experience in the beauty industry, writing for some of the biggest magazines and websites out there. She is an OG Bobbi Brown fan for life.