The Best Brow Powders for Next-Level Arches

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Full disclosure: There tend to be two, very die-hard camps when it comes to brow products: "purely powder" versus "preferably pencil." And in all honesty, I find myself atop the pencil wagon more often than not. However, when it comes to beauty aesthetic, I'm anything but faithful, and over time I've accrued a high-brow list of the very best brow powders—whether from personal application experience or recommendation by fellow Byrdie editors.

Brow powders allow you to fill in sparse areas without being tricky to apply or remove like some other brow products. Not to mention they'll sculpt your arches and add heaps of dimension when applied just right. One thing to note: You'll likely never go back to gels or pencils after using a brow powder.

Ahead, meet our editor-approved list of the very best brow powders available now.

Best Overall: Anastasia Beverly Hills Brow Powder Duo

Anastasia Beverly Hills Brow Powder Duo

If there was a brow-powder Olympics, this OG cult favorite from Anastasia Beverly Hills would take gold without a doubt. We've seen makeup artists use it time and time again, and the color range is unbeatable, with 11 pretty pans to choose from. Each brow powder comes with two highly blendable shades (for epic custom color) that refuse to budge until your makeup remover wants it to.

Best Budget: Rimmel Brow This Way Eyebrow Sculpting Kit

Rimmel London Brow This Way Brow Sculpting Kit

Available in three different shades—blonde, mid-brown, and dark brown—this budget-friendly pick from Rimmel boasts superiority in both pigment and endurance. The pomade (on the left) shapes and lifts brows to arched perfection while the lightweight powder expertly fills pesky sparse areas.

Best Value: The BrowGal Convertible Brow

The Browgal Convertible Brow Duo

It's no secret that Team Byrdie is obsessed with all things The BrowGal, and this convertible brow powder is definitely one of the best. Each palette boasts three different shades to easily take your look from day to night. Plus, each pot can be used as powder or pomade. Simply wet the formula for the ultimate transformation and long-lasting definition. Another fun fact? Every color in the collection was hand-mixed by The BrowGal herself, Tonya Crooks.

Best Powder Kit: Chanel La Palette Sourcils Brow Wax and Brow Powder Duo

Chanel La Palette Sourcils de Chanel Brow Powder Duo

Customization at its most decadent, this all-in-one brow kit from Chanel is great for an on-the-go (or simply in a hurry) brow. This palette features two versatile shades for both color options (light brown and dark brown) that are never too ashy, too warm, or too intense—making this duo a regular staple in our beauty routine. Plus, the mini tweezer, spoolie, and brush are great for that one gone-rogue eyebrow hair you missed in the bathroom.

Best Matte Finish: Sigma Beauty Color + Shape Brow Powder Duo

Sigma Beauty Color + Shape Brow Powder Duo

This slightly lesser-known cult-favorite brow powder offers two equally flattering tones to customize the look of your brows with minimal product (and even less effort). The matte-finish looks incredibly natural and is also easy to build and layer for desired intensity.

Best Natural Finish: Laura Mercier Sketch and Intensify Pomade and Powder Brow Duo

Laura Mercier Sketch & Intensify Pomade and Powder Brow Duo

One part pomade, one part powder, this duo from Laura Mercier is great if you seek ultra-natural results that can still commit to staying put all day. Without adding weight or stickiness, this two-for-one duo is also great for precision—simply layer on the powder (which yields a pretty highlighted effect in addition to depth) atop the brand's innovative gel-like pomade.

What to Look For in a Brow Powder


Make sure to choose a shade that matches your brows for the best results. Those with darker hair should opt for a shade that's the same or close to their hue, whereas someone with lightened or highlighted hair would choose one that matches their natural roots.


Since brows are not an exact science, you'll want a formula that's pretty easy to blend—in case you make a mistake or need to fill in some areas a bit more than others. Opt for a formula that can be built-upon and blended easily, so you can play around to figure out just how you want your brows to look.


If you want your formula to last you through the entire day, choose something that's either waterproof or long-wearing to ensure that it doesn't smudge.

  • What is the purpose of brow powder?

    A brow powder may help fill in sparse areas, add definition, and hold your arches in place. It's also said to be the most forgiving of brow products, so it's great for beginners.

  • Is powder good for your eyebrows?

    Unlike gels or pencil-based formulas, powders tend to be easier to remove, which may help avoid any unwanted scrubbing and tugging at the delicate eyebrow hairs.

  • How do you apply eyebrow brow powder?

    Apply it like you would any other brow product and use a small angled brush to get into those itty bitty sparse areas. You may even wet the brush slightly if you want a bit more hold.

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